Among the first tasks of the hotel development
process is to establish the design brief or programme for the proposed hotel.
This is a cooperative effort, based on the feasibility study with
input from the owner, management company,
architect, and numerous consultants.
Even at the earliest phase of a project it
is valuable to know the approximate amount of space dedicated to the principal
functions in a hotel, especially the approximate balance between guestrooms and
public/support areas. This varies from over 90% guestroom space in budget
properties and many motels, where there is limited or no food and beverage,
meeting, or back-of-house functions, to less than 65% guestroom space in large
convention and resort properties, where the public and support functions are
essential to enabling the property to gain market share.
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