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titles description    advance search
Published : June 29, 2012 | Author : Santosh
Category : Hotel Construction and Development | Total Views : 1614 | Rating :

  
Santosh
International Hotelier and Trainer.
  • Contract signed and Identify project manager   
  • Distribution of Franchise Materials and contact information.
  • Support with Selection Process and Validation of Franchisee's Location.
  • Organize architectural guidelines and meetings.
  • Preparation of equipment order.
  • Set realistic Timeline with Franchisee (each location is unique) based on the construction timing.
  • Marketing strategy and Identify Marketing plan
      Download detailed Hotel Pre Opening Plan



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Concept development involves finding and implementing an operating style that can occupy a unique position in the minds of the target market and be consistently operated at a profit. This is an inexact science, relying on an elusive ability to "see what's not there," but there are several identifiable characteristics of a good concept: Flexible - the ability to evolve over time without loss of market identity Simple - more classic than trendy with resulting potential for longevity Profitable - the ability to generate excellent return on investment Duplicable - the ability to regenerate and expand Compatible - does not require extensive, expensive renovations to an existing physical plant Fresh and Exciting - not a "me too" approach Appropriate - meets a real need and creates sufficient "gravity" to attract crowds of guests Consistent - can deliver on its promises using the prevailing labor market and existing management capabilities Distinct - uniquely fills a niche in the minds of the target market Durable - can hold its own in the market Complementary - does not require directly confronting a competitor while enhancing the overall dining market

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