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Published : September 01, 2017 | Author : Santosh
Category : House Keeping | Total Views : 113 | Unrated

International Hotelier and Trainer.

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Concept development involves finding and implementing an operating style that can occupy a unique position in the minds of the target market and be consistently operated at a profit. This is an inexact science, relying on an elusive ability to "see what's not there," but there are several identifiable characteristics of a good concept: Flexible - the ability to evolve over time without loss of market identity Simple - more classic than trendy with resulting potential for longevity Profitable - the ability to generate excellent return on investment Duplicable - the ability to regenerate and expand Compatible - does not require extensive, expensive renovations to an existing physical plant Fresh and Exciting - not a "me too" approach Appropriate - meets a real need and creates sufficient "gravity" to attract crowds of guests Consistent - can deliver on its promises using the prevailing labor market and existing management capabilities Distinct - uniquely fills a niche in the minds of the target market Durable - can hold its own in the market Complementary - does not require directly confronting a competitor while enhancing the overall dining market

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